World Breastfeeding Week (WBW) is an annual celebration which is held every year from 1 to 7 August in more than 120 countries.
The goal of World Breastfeeding Week is to promote exclusive breastfeeding for the first six months of life which yields many health benefits, providing critical nutrients, protection from deadly diseases such as pneumonia and fostering growth and development.
Breast milk is the ideal food for infants. It is safe, clean and contains antibodies which help protect against many common childhood illnesses. Breastmilk provides all the energy and nutrients that the infant needs for the first months of life, and it continues to provide up to half or more of a child’s nutritional needs during the second half of the first year, and up to one third during the second year of life.
The 2020 theme is “Support breastfeeding for a healthier planet.”
#WBW2020 will focus on the impact of infant feeding on the environment/climate change and the imperative to protect, promote and support breastfeeding for the health of the planet and its people. The theme is aligned with thematic area 3 in the WBW-SDG 2030 campaign which highlights the links between breastfeeding and the environment/climate change.
As Cityscape Trends we have ensured any staff who is a mother is given maternity leave to fully take care of their infants. We also support them by educating them on the importance of breastfeeding their infants for 6months without stopping and how to breastfeed.
We have also ensured they have a conducive workplace by minimizing the impact to the environment. All our cleaning products contain human friendly elements which are non-hazardous to their health. They are biodegradable and ecofriendly and some ingredients used are good for human consumption such as vinegar. This promotes healthy mothers who later pass to their infants who shall be healthy too.
Together, through commitment, action and collaboration, we can ensure that every mother has access to skilled breastfeeding counseling, empowering her to give her baby the best possible start in life.